<aside>

• Table of contents

• Related content </aside>

Company logo and website design

Founders should have a website and logo on their first day. We encourage building a website and creating a logo using AI. Choose whichever website hosting platform you are most comfortable with.

• Website: v0, Lovable, or a static site generator like Hugo or Astro
• Logo generator: Looka, Logoai, Design AI

Creating a logo with AI

Using AI is the most efficient way to create your company logo. Don’t overthink the company logo and ****keep it simple. ****Your horizontal logo should work in narrow header spaces, and your stacked version should work in square social media profile spaces.

When prompting AI, insist on simple, clean designs that work at small sizes (favicons, mobile apps). If you can't quickly sketch the logo from memory, it's too complex. When prompting AI to create a company logo, consider including:

1. Include specific keywords in the prompt:
   1. simple, scalable logo
   2. works in black and white
   3. minimal design with clear typography
2. Include your industry/company name in prompts.
3. Any significance or meaning behind the company name.
4. Personality traits would you use to describe the company (adjectives, emotional/intuitive feelings the brand is expected to invoke). Include a few competitor examples.

Don't just pick the first result. Generate 10-20 options, then create the required variations of your top 3 choices before deciding. You can refine your AI-generated logo using tools like Figma, Canva, or GIMP. Test scalability immediately. View your logo at 16x16 pixels (favicon size) and 200+ pixels wide. If key elements disappear or become illegible, simplify further.

Logo variations

File formats needed:

• SVG (vector, infinitely scalable, primary format)
• PNG with transparent background (multiple sizes: 512px, 256px, 64px, 32px, 16px)
• JPG for specific use cases

Four mandatory versions:

• Full color (primary version)